“Viviane Reding, the EU’s justice commissioner, is pushing for tougher privacy safeguards in an effort to give Internet users more control of their personal data that is collected, stored, mined, and could potentially be sold by companies like Facebook, Google, or any of the vast number of sites where users upload photos, provide private details, and, every once in a while, post something embarrassing.

The new rules, which are set to be in place later this year, put the EU in the vanguard of Internet privacy laws and could influence other countries, namely the United States, as Internet law becomes an increasingly pressing and controversial arena. What’s more, the stronger EU stance on privacy may have profound effects on companies like Facebook, which declined to be interviewed for this article, that have millions of users across Europe.”

From Presseurop.eu