Endless Mayfly
Dubbed Endless Mayfly, the operators spoofed legitimate news outlets and disseminated fake stories through social media accounts. Once the articles had gained traction, they were deleted and the links were redirected to the domain being impersonated. This “ephemeral disinformation” technique provided the veneer of legitimacy while obscuring the origins of the fake narratives.
Endless Mayfly is an Iran-aligned network of inauthentic websites and online personas used to spread false and divisive information primarily targeting Saudi Arabia, the United States, and Israel. Using this network as an illustration, this report highlights the challenges of investigating and addressing disinformation from research and policy perspectives.